A large portion of nonprofit communications are done via email and we are constantly struggling with the decision of whether to send an email. Have we sent too many emails to the same people this month? Is email the correct platform for this message? We know your inbox is being constantly flooded with emails and we do not want to waste your time by sending emails that are not relevant to you. This year, we are excited to announce a new partnership with Tegrita Consulting that will help us improve the way we communicate with you by email.
Tegrita is helping Fabretto ensure that the emails you receive are relevant to your specific interests. How will we do this? Tegrita has generously donated an Oracle platform called Eloqua, which will be integrated with our donor database and will allow us to target emails so that each email you receive speaks to you. No more sending every email to our entire database. No more receiving a request to donate when you JUST donated. You haven’t opened the last 10 emails? We get the hint.
Tegrita Consulting is an Oracle Gold Partner and their team has dedicated more than 80,000 consulting hours to different Eloqua projects, which means Fabretto is getting help from the best of the best. Not only will we have access to Eloqua, but Tegrita consultants are also donating countless hours of their time to train Fabretto staff during the transition to the new platform, including on-site training in Nicaragua.
We are grateful to our friends at Tegrita for offering Eloqua and their consulting services pro-bono but also supporting Fabretto in other creative ways. Tegrita Co-Founder and Advisor, Karim Jina, for example, insisted on hosting the company’s annual retreat in Nicaragua so that the team could have the opportunity to participate in an activity with the children at Fabretto’s Zach Ciperski Library in San Juan de Oriente. The team donated books and other supplies to contribute to the needs of the children and staff at the library.
But Tegrita’s incredible generosity doesn’t stop there; the team is also hosting the first EVER Toronto Night for Niños on December 9! If you’re near Toronto, don’t miss out on a chance to meet Fabretto CEO, Kevin Marinacci, as well as the amazing Tegrita Consulting team.
A big THANK YOU to all of our friends at Tegrita! We look forward to continuing to partner to bring quality education to children in Nicaragua.